Content, Experiences
& Innovation Fueled by
Strategy, Creative & Culture
Valerie is a creative agency and cultural consultancy. We partner with brands to create strategies, tell stories and build experiences that feel human, authentic, and real.
We Get People.
At Valerie, culture isn’t just social media trends — it’s how people live, think, and move through the world.
Fueled by Culture, Driven by Results.
From Cultural Strategy to Content Development and Experiences, Val transforms how brands show up in real life.
Built to Shape Culture, Not Check Boxes.
We’re not just in culture — we make it. We align culture and craft around each client’s goals to deliver work that resonates — locally and worldwide.
The Story of Valerie
Are you ready to break ordinary rules to achieve extraordinary results? It's time to work differently.
Valerie was founded in 2023 by three ad agency veterans to overthrow predictable approaches to marketing. Our mission is to help business stakeholders see problems differently and embrace solutions that defy the status quo. We promise bold, innovative, and culturally resonant solutions that challenge conventions and drive real-world impact. Our brand strategies, content, and experiences ignite action, spark joy, and transform businesses.
Industries
Infrastructure
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Technology
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Energy
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Logistics
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Building & Architecture
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Featured Work
AFROGMAGES
JOHANNESBURG
THE SPORT & CULTURE EXPERIENCE
In a country where basketball isn’t a top-five sport, we sparked cultural momentum. By fusing hoops with music and fashion, AfroGames became a youth movement — driving 2M+ broadcast views, 955K social impressions, and 1,500+ live attendees.
Footage courtesy of Tembisa TV
Consultancy
Bring your toughest challenges to activate best-in-industry solutions. From developing the strategic roadmap to overseeing your integrated teams, we help you navigate complexities and drive cohesion to grow your business and amplify your influence.
Consulting Services: Valerie offers custom approaches for innovation through Business Transformation, Strategic Direction, Cultural Fluency Translations, Trends Analysis, and Accelerated Go-to-Market Workshops.
Agency
Add real value to people's lives through integrated communications, content and experiences. We provide end-to-end creative services to ensure relevance and resonance for brands aiming to engage their target audience.
Creative Services: Valerie provides art direction, branded entertainment, campaign development, content creation, copywriting, design, editorial, experience design, scriptwriting, storyboarding, and web design.
Valerie's Leadership Team
Simeon Coker
CCO
Kai Deveraux Lawson
CEO